Changes in Golf Club Technology

New club technology comes at you faster than a speeding golf ball. Since 2000, manufacturers have stepped up their game with nearly every new product line creating clubs that can increase accuracy and distance.

Even in the past three years, golfers who have not updated certain clubs are missing out on advances that could close gaps in their bag and drop strokes from their game. With the help of Doug Rikkers, GolfTEC Director of Club Fitting, we’ve compiled this short list of advancements in golf club technology. What are your clubs missing?

Past 1-2 Years

1. Lie angle adjustment – Some drivers, such as the Titleist 910, and hybrids, like the Adams Idea Pro, can now be customized either at the factory when ordering, or in some cases by the golfer as they choose.

2. Aerodynamics – Driver head designs now take into account the aerodynamics of the head. This technology results in less wind resistance and more clubhead speed.

3. Lighter weight components – Advancements in technology now allow manufacturers to build clubs that are 50 grams lighter than they were just a couple years ago. The Cleveland Launcher XL279 is an example of a club created to use its lighter weight to increase swing speeds and distance.

Last 3-5 Years

1. Higher MOI – Moment of Inertia (MOI) is a technical way of expressing a club’s resistance to twisting on off-center hits. These higher MOI head designs mean more distance and accuracy on off-center shots.

2. Better graphite shafts – Manufacturing techniques have improved over previous methods. As a result graphite shafts perform more consistently than before.

3. Adjustable face angles – Several manufacturers, such as Nike and TaylorMade, offer the ability to adjust loft and face angle. These adjustments allow the player to customize their settings to maximize launch conditions.

6-10 Years Ago

1. Longer shaft lengths – In the continued effort to gain distance, nearly all the manufacturers began making driver shafts longer to increase clubhead speed.

2. Adjustable weight technology – Manufacturers recognized the effect weighting can have on ball flight and began introducing this technology as a corrective measure to eliminate slices and hooks.

3. 460 CC driver heads – 460CC is the largest the rules of golf allow. As club materials got lighter, manufacturers were able to increase the head size without making them too heavy. All the manufacturers took advantage of creating these larger heads that are more forgiving and less penalizing on off-center hits.

The GolfTEC 30-minute Set Analysis is on sale now. Find out if your clubs are ready for the season.

7 Responses to Changes in Golf Club Technology

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